Hi, I’m Hugh.

Whatever has brought you here... welcome 😊

About me

I’m a writer, and I live and work in San Francisco.

I started my career on the editorial team at NewCo, a media startup. I wrote stories about the collision between technology and politics (like this one) and the rise of “mission-driven” businesses.

I then joined 3DR, a drone technology startup, and led our content strategy efforts. We launched a brand new publication and newsletter, told great customer and product launch stories, and our product was eventually acquired by Esri.

Today, I‘m a product marketer and writer at Samsara, focusing on launching new products and making them easy for our customers to understand and use. This comes in many forms: in-product onboarding and tooltips, email and web copy, blog posts, and more.


Other stuff

I occasionally write a newsletter that covers the story of how capitalism is changing (for better or worse).

I work with the fine folks at U.S. Digital Response helping bring pro bono technology support to governments and the social sector.

If there’s anything you want to chat about, feel free to reach out. My email is hugh.mcfall@gmail.com. Thanks for stopping by!
Some writing & speaking
How content strategy can drive growth
Why UX needs content strategy
Forward: a newsletter about reshaping capitalism My talk at the 2019 product marketing summit [video]
5 product marketing tips to help your startup cross the chasm
Is Silicon Valley Finding Its Civic Voice? (NewCo)

Get in touch

 hugh.mcfall@gmail.com
 LinkedIn
 Twitter