Whatever has brought you here... welcome 😊
About me
I’m interested in how technology and policy can help us solve some of the biggest challenges of our time, especially fighting climate change and making capitalism more sustainable, inclusive, and fair.
I’m a product marketing manager at Samsara, focused on bringing new technologies to market that help our customers meet their sustainability goals and work more efficiently. I focus on our full platform, integrations, partnerships, and telematics products that make it easier for customers to adopt and manage electric vehicles.
In my role, I lead global product launches, create messaging and positioning, make all different kinds of content and stories, and run integrated campaigns to drive adoption and sales.
Before Samsara, I ran marketing at 3DR, a startup that made it possible to use drones to map the physical world for things like surveying, preservation, and wildfire response.
I started my career on the editorial team at NewCo, a media startup. I wrote stories about the collision between technology and politics (like this one) and the rise of “mission-driven” businesses.
I talked about my experience so far — and what I’ve learned about product marketing at 3DR and Samsara — in this video:
Other stuff
I’ve worked with the folks at U.S. Digital Response helping bring pro bono technology support to governments and the social sector.
I occasionally write a newsletter that covers the story of how capitalism is changing (for better or worse).
If there’s anything you want to chat about, feel free to reach out. My email is hugh.mcfall@gmail.com. Thanks for stopping by!
Some writing & speaking
My talk at the 2019 product marketing summit [video]
5 product marketing tips to help your startup cross the chasm
Forward: a newsletter about reshaping capitalismIs Silicon Valley Finding Its Civic Voice? (NewCo)
Samsara Product Launch — New Platform Experience
Samsara Product Launch — Platform Customization
Samsara Product Launch — Ford Partnership
Get in touch
hugh.mcfall@gmail.com